Product Description

A complete, task-based guide to developing, implementing, and tracking a video marketing strategy

Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization.

If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis.

• Written in the popular "Hour a Day" format, which breaks intimidating topics down to easily approachable tasks
• Covers previously undocumented optimization strategies, distribution techniques, community promotion tactics, and more
• Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization
• Examines effective promotional tactics, how to optimize video for YouTube and search engine visibility, and metrics and analytics
• Includes case studies, additional resources, a glossary, information about creating and editing video, step-by-step guides, and valuable tutorials

YouTube and Video Marketing: An Hour A Day gives you the tools to give your clients or your organization a visible, vital marketing presence online.

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Product Details

Publisher	Sybex
ISBN	0470459697
Features	ISBN13: 9780470459690 Condition: New Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Creator	Suzie Reider
Author	Greg Jarboe
Format	Paperback
Label	Sybex
Edition	1
Dewey Decimal Number	658.872
Studio	Sybex
EAN	9780470459690
Number Of Pages	504
Title	YouTube and Video Marketing: An Hour a Day
Publication Date	2009-08-17
Manufacturer	Sybex

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Customer Reviews

5 stars for YouTube and Video Marketing, an Hour A Day

Review by Navah Kirstein, 2010-08-30

YouTube and Video Marketing, an Hour A Day by Greg Jarboe is a very useful tool for any marketing professional in learning how to begin and continue your journey into YouTube Marketing. I have used a lot of these tips and still reference back to it for more, it's my YouTube bible. It gets into the nitty gritty detail and really spotlights Greg Jarboe's online Marketing and PR expertise.

If you are looking for information on tips for your video marketing plan, learning how to create viral videos, how to create and optimizing your YouTube channel, socializing within the YouTube community and the 411 on how to get your videos on Google this is the BEST one in the market. Thank you Greg Jarboe, you are the YouTube guru!!

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Comprehensive guidebook to online video marketing

Review by Rolf Dobelli, 2010-05-03

Have you seen Blendtec's entertaining "Will It Blend?" videos on YouTube? Founder Tom Dickson throws such items as marbles, running shoes, glow sticks, golf balls and iPhones into his company's blenders and flips the on switch. People love these crazy videos so much that Blendtec's YouTube channel has more than 200,000 subscribers. In this book, Internet video-marketing expert Greg Jarboe explains how you, too, can become a "viral video master" and profitably showcase your products on YouTube. The book is part of John Wiley & Son's An Hour a Day series, which makes various undertakings less daunting by breaking them down into easy-to-manage, step-by-step tasks. Covering technical information, video marketing tactics, strategy development, campaign implementation and results measurements, Jarboe offers a well-illustrated yearlong workflow using 60 minutes daily for video marketing - though an hour seems more practical for some steps than others, like running a promotional campaign. getAbstract recommends his thorough manual to entrepreneurs and marketers of all types.

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Great for Small Business Owners!

Review by Veronica Robbins, 2010-04-21

I own a small business (a grant writing and program evaluation consulting firm). In the last year, I have been increasing the use of social media marketing and reading many books on the topic. Most either have too much technical information that is not fully explained, or they have lots of promotional jargon and not enough real instruction. Greg Jarboe's approach is perfect! There are many screen shots, great examples, and interesting anecdotes. The best part is that he breaks down the tasks involved in developing a video marketing strategy, optimizing your videos, creating viral content, creating a YouTube channel, engaging the YouTube community, and learning video production into simple, straightforward steps. First, I read the whole book (I love to read and I read quickly) and then I went back and started following the program, a step at a time. He has made video marketing manageable for those of us who are so busy running our businesses that we don't have much time for marketing. Thanks!

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the proof is in the proofreading

Review by Daniel Trattler, 2010-04-20

Before reading Greg Jarboe's book I already had an in-depth knowledge of YouTube and online video with a number of successful campaigns behind me. I still learned a lot from the book and am the better for it. Mr. Jarboe certainly spent some time compiling data and examples to help illustrate his points. This made the book much more interesting and useful.

So why only three stars? Firstly, as in most books of this kind, it was artificially bloated. The information would have fit on 100 pages or so. Okay, I can accept that. The publisher wants to make some money, fine.

But what really annoyed me was the prevalence of mistakes, as if it was still in draft stage. Certainly this book was not given a final proofreading. For example on page 290 a paragraph begins with, "-marketing for PC Computering from 1988 to 1991 and then worked for William Ziff, Jr. ..." Not only is this not a sentence and makes no sense, it also has nothing to do with the previous paragraph. There seems to be some text missing from this page and the way it stands it is incomprehensible. On the other side of the spectrum, on page 300 a paragraph begins with, "As you learned in Chapter 7 ..." and then a list of three tips follows. On Page 301 this paragraph repeats itself exactly. There are many other instances of this throughout the book. Some people might think I am being petty, but when I spend $20.00 on a book (actually I spent more since I bought it in Europe) I don't think it is expecting too much that someone read over the manuscript before printing thousands of copies. It gives one the feeling that it was a rush job and not carefully written. Ultimately such blatant errors call into question the veracity of the factual content of the book.

In the end I can't say it's a great book, but I would still recommend it. There are not that many books on the subject anyway and this may very well be the best of the lot.

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So you want to YouTube

Review by Nicole, 2010-04-13

It starts off very basic and ultimately becomes very detailed about creating, optimizing and promoting videos. I really like the way they broke the steps down into an hour a week.

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